EXPO Schedule

* Session Schedule Subject to Change Without Prior Notice *
Breakfast and lunch will be provided on a first-come, first-serve basis.

SUNDAY - February 25, 2024

9:00 AM - 5:00 PM
Blueprint Reading & Estimating Class (Day 1 of 2) - Bob Cusumano
* This event is not included in the EXPO Registration. To register, please visit https://coatingsconsultants.com/seminars/.

MONDAY - February 26, 2024

9:00 AM - 5:00 PM
Blueprint Reading & Estimating Class (Day 2 of 2) - Bob Cusumano
* This event is not included in the EXPO Registration. To register, please visit https://coatingsconsultants.com/seminars/.

3:15 PM - 4:00 PM
PCA Annual Members Meeting

4:00 PM - 8:00 PM
EXPO Registrations Opens
Get ready to kick off EXPO 2024! As EXPO Registration opens at 4 PM, so does your gateway to an extraordinary experience tailored exclusively for professionals in the painting industry. The registration is not just a formality; it's your first step into a world of unparalleled networking, cutting-edge insights, and a community dedicated to elevating the painting industry. Join us from 4 PM to 8 PM to register, connect with industry peers, and set the stage for an unforgettable EXPO journey. Your EXPO adventure begins here!

5:00 PM - 9:00 PM
EXPO Welcome Reception Hosted by PPG
Join us for a vibrant start to EXPO 2024! This evening promises not just an introduction but a celebration—a perfect blend of networking, camaraderie, and insights. It's your chance to connect with industry leaders, forge new relationships, and immerse yourself in the dynamic spirit of the painting contractor community.

TUESDAY - February 27, 2024

6:30 AM - 5:00 PM
EXPO Registration Opens
EXPO Registration opens its doors at 7 AM. Grab your badge, and let the painting contractor extravaganza begin. Your key to a day filled with enriching educational sessions, dynamic networking, and a firsthand look at the latest industry trends.

7:00 AM - 8:00 AM
Breakfast
Start your day right at EXPO! Enjoy a continental breakfast on a first-come first-serve basis.

8:00 AM - 8:30 AM
Welcome Session - Nick Slavik

8:30 AM - 9:30 AM
Keynote Speaker: Leaving A Legacy - Chad Hymas
Immerse yourself in the wisdom of our keynote speaker, Chad Hymas, named by the Wall Street Journal as one of the '10 Most Inspirational People in the World.' Join us as we unveil the future of the painting contractor industry, celebrate excellence with the PCA Industry Awards, and set the stage for three days of transformative learning and networking!

9:30 AM - 10:00 AM
Morning Break

10:00 AM - 11:00 AM
Industry Awards Presentation

11:00 AM - 12:30 PM
Box Lunch
First come, first serve.

12:30 PM - 1:30 PM
Lessons in Leadership - Rocky Cherry

1:30 PM - 3:00 PM
Panel Discussion: Building Key Commercial Relationship
Moderator: Calvin Pate
Panelist: John Martin, Scott Lollar, Besi Janova, Noah Quest, Sean Gillespie

1:30 PM - 3:00 PM
Hiring an All-Star Team and Keeping Them - Stephen Winterrowd

1:30 PM - 3:00 PM
Panel Discussion: The Art of Estimating
Moderator: Nick Slavik
Panelist: Jon Bryant, Torlando Hakes, Zach Kenney

1:30 PM - 3:00 PM
Contractor Growth Method: Six Proven Systems To Scale Your Painting Company - Danny Kerr

1:30 PM - 3:00 PM
Color Theory 101 - Michelle Vincent

1:30 PM - 3:00 PM
7 Scaling Secrets Painting Franchises Hope You Never Discover - Tara Riley

1:30 PM - 3:00 PM
Creating an Endless List of Employees to Hire - Brandon Vaughn

1:30 PM - 3:00 PM
Growing Your Profit Through Repeat & Referral Business - Chris Moore

1:30 PM - 3:00 PM
Panel Discussion: Business Development, Essentials to Estimating, and Job Costing (Spanish Speaking)
Moderator: Juan Vasquez
Panelists: Efrain Medina, Oscar Millan, Juan Bravo

1:30 PM - 3:00 PM
"Disaster Planning" & Risk Management in Your Business - Brooke Weinbrecht

1:30 PM - 3:00 PM
Become Top-Rated: How Reviews and Referrals Can Double Your Revenue - Oscar Wimshurst

3:00 PM - 3:30 PM
Afternoon Break

3:30 PM - 5:00 PM
Panel Discussion: Subs vs. W2s - The Final Throwdown?
Moderator: Maggie Kuyper
Panelists: Dave Scaturro, Brad Ellison, Corrie Leister, John MacFarland

3:30 PM - 5:00 PM
Scaling to $1m a year in Virtual Sales - Eric Fasnacht

3:30 PM - 5:00 PM
Panel Discussion: Training and Onboarding Your Teams
Moderator: Jason Phillips
Panelists: Nick Slavik, Michal Cheney

3:30 PM - 5:00 PM
Winning at Sales: Untold Secrets from the $2MM+ Sales Rep Club - Jon Bryant, Michael Murray

3:30 PM - 5:00 PM
Four Stability Metrics: Achieving Financial Health - Chet Funk, Erich Leidel

3:30 PM - 5:00 PM
Mastering AI for Messaging - Morgan Knox

3:30 PM - 5:00 PM
Automating the Customer Journey - Tanner Mullen

3:30 PM - 5:00 PM
Panel Discussion: Systems for Business Freedom
Moderator: Chris Elliot
Panelists: Mike Gore-Hickman, Louis Jasso, Tom Droste, Garrett Martell

3:30 PM - 5:00 PM
Marketing from Baby to Behemoth: Strategic Marketing Lifecycle Journey - Brandon Pierpont

5:30 PM - 7:00 PM
Women In Paint Happy Hour

WEDNESDAY - February 28, 2024

6:30 AM - 5:00 PM
EXPO Registration Opens

7:00 AM - 8:00 AM
Breakfast
Start your day right at EXPO! Enjoy a continental breakfast on a first come, first serve basis.

8:00 AM - 9:00 AM
Mindset is Everything - Nicole Cline

9:00 AM - 9:30 AM
Morning Break

9:30 AM - 10:30 AM
Brain Melds
These intimate sessions provide a unique opportunity for professionals to openly discuss challenges, share insights, and build connections. It's the perfect forum to delve into the collective wisdom of the painting industry and forge lasting bonds.

10:30 AM - 12:00 PM
Panel Discussion: Defining, Enhancing, and Building Company Culture
Moderator: Micah Stelter
Panelists: Haakon Hansen, Lacie Isley, Chris Elliot, Brian Copenhaven, Mark Nelson

10:30 AM - 12:00 PM
Panel Discussion: How to Become a Selling Machine
Moderator: Brad Ellison
Panelists: Jeff Lockwood, Ron Adams, Nick Kelley, Matt Highfill

10:30 AM - 12:00 PM
Personalities are Everything: Using DISC Profile to Maximize Your Team - Jason Phillips

10:30 AM - 12:00 PM
Panel Discussion: Spread the Word - Marketing and Branding Tactics for your Company
Moderator: Morgan Knox
Panelists: Oscar Wimshurst, Lucas Jensen, Martin Morgan, Erin Scheel

10:30 AM - 12:00 PM
Building a High Performance Management Team - Brian Nolan

10:30 AM - 12:00 PM
Price Elasticity and Sales: Stretching the Limits of Pricing - Tom Lopatosky

10:30 AM - 12:00 PM
Panel Discussion: Successes and Failures in Partnerships
Moderator: Brandon Pierpont
Panelists: Juan Vasquez, Jose Hernandez, Dave Richley, Chris Riggins, Ashley & Salomon Vasquez

10:30 AM - 12:00 PM
The Blue Check Mark: Using Instagram to Build Your Business - Zach Kenney

10:30 AM - 12:00 PM
Flooring: Introduction to Floor Coatings - Gilles Masse

12:00 PM - 1:00 PM
Box Lunch
First come, first serve

1:00 PM - 5:00 PM
Trade Show Floor Open
Step into innovation at the EXPO 2024 Tradeshow on Wednesday from 1 PM to 5 PM. Explore cutting-edge products, discover the latest industry trends, and network with top manufacturers and experts.

6:30 PM - 9:00 PM
EXPO Evening Social Event Hosted by Benjamin Moore
Unwind and network at the EXPO Evening Social Event, hosted by Benjamin Moore. Join industry peers for a night of camaraderie, engaging conversations, and the opportunity to forge valuable connections.

THURSDAY - February 29, 2024

7:30 AM - 2:00 PM
EXPO Registration Opens

8:00 AM - 9:00 AM
Buffet Breakfast
First come, first serve

9:00 AM - 10:00 AM
Panel Discussion: The Power of the Leader
Moderator: Andrew Dwyer
Panelists: Aaron Edwards, Austin Howser, Suhaiba Neill, Austin Isley

9:00 AM - 10:00 AM
Surviving to Thriving - Hannah Bauer

9:00 AM - 10:00 AM
Panel Discussion: Business Valuation, Transitions, & Exits
Moderator: Matt Kuyper
Panelists: Michael Hornby, Linnea Blair, Jason Paris, Gary Gray

9:00 AM - 10:00 AM
Expand Your Business: How Designer Collaboration Can Accelerate Your Growth by Benjamin Moore - Iantha Carley, James Lackford, Lauren Corbin

9:00 AM - 10:00 AM
You Can Love Your Work And Make A Good Living - Isaac Vogel

9:00 AM - 10:00 AM
Integrating Stability Through Growth - Alex Calof

9:00 AM - 10:00 AM
How to Upsell and Close More Sales - Christine Rich

9:00 AM - 10:00 AM
Maximizing Profits from Past Clients: Your Fastest and Highest ROI - Brandon Lewis

9:00 AM - 10:00 AM
Flooring: Introduction to Surface Prep - Husvarna

10:00 AM - 10:30 AM
Morning Break

10:30 AM - 11:30 AM
Wasting Money on Marketing - Nate Streeter

10:30 AM - 11:30 AM
Flooring: Concrete Polishing 101 - Runyon Surface Prep

10:30 AM - 11:30 AM
What do Excel and Retirement Have in Common? The Journey is the Destination - Jason Paris

10:30 AM - 11:30 AM
Panel Discussion: Husband and Wife Partnerships
Moderator: Chris Moore
Panelists: Maggie & Matt Kuyper, Dani & Ryan Turry, Christian & Angelina Millitello

10:30 AM - 11:30 AM
Panel Discussion: Mentorship Networking and the PCA Community (Spanish Speaking)
Moderator: Juan Vasquez
Panelists: Cui Parmo, John Mancilla, Jesse Ramos, Danny Villa

10:30 AM - 11:30 AM
Maximize Your Business Results for Fun and Profit - Bill Silverman

10:30 AM - 11:30 AM
Together We Build Organizational Muscle - Kevin Nolan

10:30 AM - 11:30 AM
Giving Back: A Case Study & Design For Giving Back To Your Community - Justin Leibach & Taylor Young

11:30 AM - 12:30 PM
Buffet Lunch
First come, first serve

12:30 PM - 1:30 PM
Brain Melds

12:30 PM - 1:30 PM
[Owner Only Session] Evaluating Exit Strategies For Your Business - Gary Gray

1:30 PM - 2:00 PM
Afternoon Break

2:00 PM - 3:30 PM
Legacy Session - Nick Slavik
Experience the excitement as we wrap up EXPO 2024 with fantastic giveaways and celebrate the shared success of the painting industry. It's a can't-miss conclusion to an extraordinary event!

6:00 PM - 10:00 PM
EXPO Evening Social Event Hosted by Sherwin Williams
Join us for an unforgettable night at the EXPO Evening Social Event hosted by Sherwin-Williams. Connect with industry leaders, enjoy vibrant conversations, and make lasting memories.

FRIDAY - March 1, 2024

9:00 AM - 1:00 PM
National Paint-It-Forward Charitable Event
Join us for a day of giving back at PCA EXPO 2024! On March 1, 2024, participate in the impactful National Paint-It-Forward Charitable Event from 9 AM to 1 PM. We will gather at Give the Kids the World Village, a storybook resort for sick children, located at 210 South Bass Road in Kissimmee, FL. It's only 12 miles or a 20-30 minute drive from the EXPO hotel. Please note that volunteers will carpool to the location. PCA will provide a light breakfast and coffee at the kickoff, as well as lunch at the conclusion. Come together with fellow professionals, make a positive impact, and enjoy the rewarding experience of community service.