Business Foundation

We extend our gratitude to Sherwin-Williams, exclusive supporter of PCA Business Training.

Get past the start-up phase.

Recommended for startups up to $500K in top line sales.

Whether you're a startup or aiming to fortify the core of your established businesses, this program is meticulously crafted to guide you through the crucial early stages of business growth.

The PCA Business Foundation is a Subject Matter Expert (SME)-driven course that will help you navigate the intricacies of the painting industry, providing invaluable insights for sustainable growth.

Step into a cohort learning experience, where industry leaders guide you through crucial aspects of business ownership: from formulating strategic business plans, to establishing a compelling brand.

Our online modules are designed to accommodate your schedule, allowing you to learn at your own pace by gaining access to 15 instructional videos, downloadable resources, and a completion certificate, ensuring a holistic learning experience.

Learners can expect assigned groups facilitated by an industry professional, and weekly video conferences.

Subject Matter Experts

Jordan Biesinger

Painting Business Owner

"Before taking the Business Foundations course, I was overwhelmed with decisions and lacked direction. This program provided structure, tools, and weekly guidance to help me professionalize my business. Now, I have systems in place, know my priorities, and feel confident about scaling. I truly believe the investment pays for itself in time saved and smarter decisions."

Whether you’re just starting out or looking to scale, PCA’s Business Training has helped hundreds of contractors succeed. Book a call with the PCA to learn how we can help you!

Learn More

What's Included?

5 weekly, one-hour cohort meetings
3 sequential online modules
15 videos
Downloadable resources
Completion certificate

Topics Covered

Business Planning & Mindset
Business Set Up
Business Building

Group Schedule

Using the coupon provided by Sherwin-Williams, this five-week course is $297.50.

Your payment reserves your seat and is non-refundable. Attendees will have access to their course materials indefinitely. Once payment has been verified, you will receive enrollment within 24 hours.

To view available registration dates and times, visit registration page linked below. Dates and times may be adjusted – the course facilitator will communicate this information in advance.

Note: You will require a Sherwin-Williams Learning Pathway account in order to take advantage of the discounted pricing. Don't have an account yet? Check out this helpful guide to get you started. Then, come back to this page to save your seat!

Save Your Seat

10 seats total per cohort.

First come, first serve.

Business Foundation: In-Depth

How many times per week does the class meet? For how long?

Each week, there are three components:

Complete the weekly online course (length of time: roughly 60 minutes) - done on your own
Complete action items from the course (length of time: roughly 60 minutes) - done on your own
Attend the weekly cohort zoom meeting, in which you meet and have a Q&A session with one of the experts featured on that week’s course (length of time: 60 minutes)

Can you give me more details about the course structure, and what happens in each course?

There’s a one hour commitment for each class. We start with a brief introduction and recap of the topics from that week (~10 minutes); the group then debriefs on key learning points from the course, and challenges they are currently facing in that topic area (roughly 20 minutes). This is followed by the assigned expert joining the group, and sharing their perspective on some of the challenges that the group has expressed during the debrief; this portion also includes a Q&A session, and lasts approximately 30 minutes.

In the chance that someone is unable to attend a live group meeting, the weekly meetings are recorded just in case. However, we encourage the person registered for the course to take full advantage through active participation and attendance, to get the most out of the course.

What do the ‘downloadable resources’ include?

Who is the lead instructor for this course?

The lead instructor for this course is Max Olson, who will be assisted by the current moderator of the panel. Each week includes a different expert that joins the discussion and allows the group (you) to be able to discuss key challenges with them. These experts range from painting business owners who have been through the journey of professionalizing and scaling their business, leaders of coaching companies such as Elite Business Advisors, Consulting 4 Contractors, or Breakthrough Academy, and others who are leaders of financial and/or marketing companies in the trades.

Who is Business Accelerator for? Who is Business Foundation for? How do I know which one I should start with?

Though targeted towards companies generating $0-$500K in top line sales, Business Foundation is a good fit for anyone within the $0-$750K range, while Business Accelerator is great for anyone within the $500K-$2M range (and even for business generating $2M-$3M but growing). Note the overlap between Business Foundation and Accelerator ranges — the perfect course for you really does depend on your business. If the business is growing and the owner has some business background, Business Accelerator could be a good fit for you. But if you’re in that range, and have been stuck there for a few years, and perhaps the owner’s business background isn’t very extensive, Business Foundation would be a better fit for you.

That being said, there’s not much downside to starting with Business Foundation first if you believe you might be stuck between the two course options.