Why even pros should use painter’s tape every time “I’m not happy with the job you’ve done.” These are words that can send a shiver down the spine of even the most seasoned paint professionals. Instances like this mean a smaller profit margin, the potential loss of future business and less attention to other jobs.…

We’re renowned for our rich colours, iconic finishes and an extraordinary response to light — the way our paint evolves with its surrounding. To help you make the most of our handcrafted paint, we’ve put together a guide on preparation, application and troubleshooting. Preparation First things first, always read the Product Advice Sheet for your…

During the webinar, the Sherwin-Williams Marketing team and its 3 members of the Hispanic Advisory Board will discuss the following topics: Importance of creating a community of Hispanic painters and entrepreneurs Explain the program of Acá Entre PROs Benefits of being part of the community, Aca Entre PROs How our Painting Contractors can attend an…

In today’s fast-paced service industry, staying ahead means more than just working hard—it’s about working smart. That’s why Angi and Workiz joined forces for an exclusive webinar tailored to painting contractors. We dive into how leveraging CRM, field service software, and automation can revolutionize your approach to lead management. In this webinar, you’ll learn how…

Get a Handle on Your Numbers Before you can make improvements, it’s crucial to have a clear understanding of your financial metrics. Knowing your gross profit margin, net profit, and break-even point are fundamental steps to maximizing profitability. Gross Profit Margin This is the difference between your revenue and the cost of goods sold (COGS). Cost…

In this conversation between Jason Paris from the PCA and Tom Droste of Estimate Rocket, the duo discusses the evolving landscape of the painting industry and the role of software in helping businesses adapt. They delve into challenges faced by smaller contractors, trends in the service industry, and the increasing need for technology to streamline…

In today’s competitive market, businesses rely heavily on lead-generation platforms to attract potential customers. However, simply generating leads is not enough—managing and nurturing these leads efficiently are crucial for converting them into loyal customers. This is where a Customer Relationship Management (CRM) system becomes invaluable. Using a CRM tool like Workiz can significantly enhance the…

The slow season can be challenging for painting businesses, but with the right strategies, you can make it one of your busiest and most profitable times of the year. Here are three powerful lead generation and sales systems that can keep the projects coming in, even during the traditionally slower months. 1. Fix Your Sales…

Breakthrough Academy has worked with over 1500 contracting businesses, and in that time, we’ve accumulated an eye-watering amount of data on companies of all sizes. We’ve spent the past year combing through those numbers to find patterns. Which strategies and behaviors consistently set contracting businesses on an upward trajectory? We’ve collected our findings into a…

Did you know that email marketing has the highest ROI of all digital marketing channels? With an average ROI of 42:1 there is no reason your painting business shouldn’t be investing time into this marketing strategy. In this article I’m going to review the benefits of email marketing in a seasonal industry, the results you should aim for, and…