Communications and Marketing During COVID-19
On this episode of PaintED, we talk with Ken Tucker of Changescape Web about what your company’s communications and marketing should look like during this time of economic change. It’s not easy determining what your messaging should convey, especially when people are uncertain about so much. Ken discusses who you should be communicating with, the tone you should use and when/where to communicate effectively.
While this may not be an appropriate occasion for hard-sells, it is still a time of opportunity to build trust and lay a foundation for future growth, while still providing services for people who need the work done now. Besides, as Ken reminds us, people are going to spend plenty of time indoors thinking about the changes they want to see around them in the future. It’s not all bad!