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2024’s Color of the Year Limitless

PPG Global Color Experts Take Research-Oriented Approach to Selecting Annual Color of the Year

  • As a leading color expert in the paint industry, PPG leverages the breadth of its global talent and expertise to accurately predict global color trends.
  • 35 color experts, representing 11 countries and five business units come together annually for PPG’s Global Color Forecasting Workshop, a color forecasting process unique to PPG, during which these experts select the Color of the Year.
  • For 2024, PPG selected Limitless as its Color of the Year. The fresh, warm, modern neutral instills a warm, sunny vibe that hints at growth and blooming energy. Pairing beautifully with both warm and cool tones – this hue’s agility across numerous design directions is what makes it a star.
  • PPG’s Color of the Year Selection Process

PPG’s color forecasting process is unique, as it leverages PPG’s global expertise to accurately, and authoritatively, predict global color trends spanning multiple industries.

Each year, 35 of PPG’s global color experts come together from 11 different countries, to share emerging trends from their regions and business unit sectors. These insights are gleaned through attending local design shows and keeping a finger on the pulse of runway trends; textile, wood and metal creations, as well as lifestyle directions, demographic changes, societal and other macroeconomic influences rising to prominence on a regional level.

When these color experts come together for PPG’s annual Global Color Forecasting Workshop, parallels are drawn between popular colors in different regions and business units, which in turn inform the creation of a color palette that is representative of all regions represented at the workshop. The end result is an on-trend color palette that will resonate with everyone—Pros and DIYers alike—due to their usability in a variety of applications.

Another outcome of the Global Color Forecasting Workshop is the prediction of the color that will be most dominant in the market in the year to come, so that our customers, specifically in the Architectural space, can use that color and create a cohesive space with it. When the global color experts come to consensus on the Color of the Year selection, they are confident that the color they have chosen will appear across all sectors—home décor, furnishings automotive and consumer electronics, to name a few—in the coming year. The Color of the Year is the most usable, on-trend color identified by our color experts from around the world. For this reason, DIY customers and Pro painters alike have come to rely on PPG’s color expertise to inform their color decisions.

2024’s Color of the Year: Limitless

In January of 2023, PPG’s color experts met at a PPG facility in Amsterdam, Netherlands, for the Global Color Forecasting Workshop and aligned on Limitless, a fresh, warm tone that has both the power of a primary color and the essence of a neutral, as PPG Paints’ and GLIDDEN™ paint by PPG’s 2024 Color of the Year.

The world is entering a new era of explosive creativity and change. As a result, consumers are using color in more unconventional ways than ever before, and they need a palette that offers versatility to work with both new and existing décor. Limitless understands the assignment and embodies this perfectly.

Limitless is a modern neutral that is as adaptable as its name implies and is taking the place of cool neutral tones that are a thing of the past. With the selection of Limitless, gray is officially cancelled and replaced with the warm neutral.

As a nod to the hue’s adaptability and consumers’ readiness to embrace creativity like never before, PPG color stylists see Limitless showing up across exterior and interior commercial and residential spaces, styles and textures. Think of Limitless as a fresh and energizing take on a neutral. It can be your main room color or act as an invigorating pop against warm and cool tones.  On exteriors, it’s optimistic without being in your face, making it a great alternative to your common neutral exteriors to give it more curb appeal.

PPG has long partnered with professional painters (pros) to help architects, builders and contractors create spaces for luxury, comfort and impact. For pros who would like to help their “do-it-for-me” clients stay on trend, PPG brand paints are available at PPG PAINTSTM stores, independent retailers, The Home Depot locations across the U.S., and HD Supply. To find Limitless and the rest of the 2024 trend colors at the store nearest you, visit www.ppgpaints.com.

For images and more information on 2024 color trends, visit https://www.glidden.com/2024-color-trends.

About The Author

Ashley McCollum Headshot

Ashley McCollum.

Ashley McCollum is Marketing Manager and color expert for PPG’s Architectural Coatings business in the U.S. and Canada. Prior to joining PPG in 2017, Ashley’s career was heavily focused on color and visual merchandising for retail environments. Ashley earned her MBA in Marketing/Management from Slippery Rock University of Pennsylvania.

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