PCA Residential Conference Schedule 2026

* Schedule/Speakers Subject to Change Without Prior Notice *

TUESDAY - September 15, 2026

4:00 PM - 5:30 PM
Registration

6:00 PM - 8:00 PM
Welcome Reception
Chief's on Broadway, Dueling Piano Bar
Sponsored by Benjamin Moore

WEDNESDAY - September 16, 2026

7:00 AM - 8:00 AM
Breakfast
Registration

8:00 AM - 8:30 AM
Mainstage Welcome

8:30 AM - 9:30 AM
Opening Keynote Session

9:30 AM - 9:45 AM
Break

9:45 AM - 10:45 AM
Breakout A
Building a Residential Sales Process: From First Call to Signed Contract
Brad Ellison - Ellison Painting

9:45 AM - 10:45 AM
Breakout B
DISC and Behavioral Tools: Building Sales and PM Approach with Your Customers
Shane Fast - Renew Painting

10:45 AM - 11:00 AM
Break

11:00 AM - 12:00 PM
Breakout A
Fireside Chat
Client Journey: Organic & Low-Cost Marketing - Instagram, Google Business Profile, & Referrals
Brandon Pierpont - Painter Marketing Pros

11:00 AM - 12:00 PM
Breakout B
Client Journey & Non-Negotiables: Mapping Your Process & Identifying the Gaps with Customer Experience
Tim Bergsma - Ellison Painting

12:00 PM - 2:00 PM
Vendor Meet and Greet with Boxed Lunch

2:00 PM - 3:30 PM
Brain Melds

3:30 PM - 4:30 PM
Breakout A
Defining & Managing the Sales Rep Role: What Great Looks Like & How to Hold It Accountable
Tom Heiler - Heiler Painting

3:30 PM - 4:30 PM
Breakout B
TBD

5:30 PM - 7:00 PM
Evening Reception
Almost Friday Sporting Club
Sponsored by Sherwin-Williams

THURSDAY - September 17, 2026

7:00 AM - 8:00 AM
Breakfast

8:00 AM - 9:30 AM
PaintED - Find Your Solve

9:30 AM - 9:45 AM
Break

9:45 AM - 10:45 AM
Breakout A
Project Management Fundamentals Part 1: Scheduling, Crowd Coordination, & Quality Control
John MacFarland - MacFarland Painting

9:45 AM - 10:45 AM
Breakout B
Financial Literacy from the Field: Cash Flow, Job Costing, & Reading Your P&L
Erich Leidel - Aleph

10:45 AM - 11:00 AM
Break

11:00 AM - 12:00 PM
Breakout A
Project Management Fundamentals Part 2: Production Management
John MacFarland - MacFarland Painting

11:00 AM - 12:00 PM
Breakout B
Hiring & Onboarding: A Repeatable System for Finding & Keeping Good People
Nick Slavik - Nick Slavik Painting & Restoration Co.

12:00 PM - 1:00 PM
Lunch

1:00 PM - 2:00 PM
Breakout A
Peer to Peer Discussion: Tech Stack
Mike Gore-Hickman - Painter Growth

1:00 PM - 2:00 PM
Breakout B
Compensation Structure: How to Pay Sales Reps, Crew Leads, & Project Managers
Glenn Williamson - New Haven Painters

2:00 PM - 2:15 PM
Break

2:15 PM - 3:15 PM
Breakout A
Pricing Realities in the Painting Industry: Understand Why Pricing Varies from Contractor to Contractor & Learn How to Confidently Navigate Margins, Material Costs, Supplier Relationships, & Profitable Pricing Strategies
James Mansour - Mansour Valley Painting / The Arizona Painter

2:15 PM - 3:15 PM
Breakout B
Overcoming Objections & Closing the Sale: Without Discounting
Carl Utter - Contractor Growth Strategy

3:15 PM - 4:00 PM
AI in Residential Painting: What's Actually Useful Now for Estimating, Marketing, & Operations
Jason Paris - Paris Painting

4:30 PM - 6:00 PM
Evening Reception
Almost Friday Sporting Club

FRIDAY - September 18, 2026

7:00 AM - 7:30 AM
Breakfast

9:00 AM - 3:00 PM
Residential to Commercial Bootcamp (Click HERE for schedule)