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In 1849, Zinsser was founded on the principles of quality and innovation. Today, as a brand of Rust-Oleum Corporation, the spirit of innovation and commitment to quality has never been stronger. Its premium primer brands, Bulls Eye 1-2-3®, Cover Stain® and B-I-N® have long been the professionals’ choice for residential, commercial and remediation projects. Innovation and formulation leadership also have led to the development of a long list of cleaners, specialty coatings, wallcovering sundries and wood care products including recognized brands like DIF®, Shieldz®, JOMAX® and Perma-White®. Today, Zinsser is one of more than 60 premium brands in the Rust-Oleum portfolio that have set industry standards for quality and are evidence of the company’s ongoing commitment to innovation.