PCA Articles

The Art of Closing the Job

Beyond the Numbers

Estimating is a balance between the science and art of communicating key ideas to the customer tailored specifically to what your customers need to hear. Tom Droste from Logical Engine (Estimate Rocket) speaks about what customer needs inspired their product design and how contractors’ can learn from their company’s industry innovation. Tom explains the importance of addressing the needs of the customer while using technology to drive your business forward.

“By being mobile and available everywhere our users [contractors] are, it’s making them more productive and saving them time.”

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