PCA Articles
EXPO Workshop: Creating a Comprehensive Online Marketing Map
Our top new educational opportunity at the EXPO this year is a variety of interactive educational workshops focused on training, marketing, hiring and management. In these workshops, you’ll learn new methods and how to apply strategies from industry experts. When you finish, you will walk away with a custom master plan built for your own business.
Each workshop has two sessions. In the first session, you’ll hear from experts and get an introduction to the topic. Prior to starting, you’ll have a pre-class worksheet to fill out to hone in on your business goals and where your business is today. We’ll use your responses to guide the conversation and share the information most beneficial to the attendees.
In the second session, you’ll spend time developing the master plan for your business, asking questions, and exploring new ideas with the workshop leader and your peers.
Create Your Own Online Marketing Map
One of the workshops this year is all about creating a comprehensive online marketing map for your company. When it comes to marketing, your options can be overwhelming. Businesses need to consider their website, Facebook, Instagram, YouTube, Google My Business, SEO, pay-per-click ads, display ads, email marketing, directory sites, apps and so much more.
In this workshop, we’ll help you outline what resources you need and where you need to be found to create an effective online presence.
Ken Tucker from Changescape Web is leading this two-session workshop, covering the key elements of developing an effective web presence. He’ll walk you through understanding the customer value journey, describing your ideal customer, determining what to prioritize to create an effective web presence and calculating your marketing budget.
After the second workshop, you’ll walk away with a complete and ready-to-use marketing plan for your business. All you have to do is take it back to the office and implement it.
This workshop is one you can’t afford to miss. Join us at the 2020 EXPO this February 19-21, 2020 in Phoenix-Glendale, Arizona to customize your own plan and help your business reach its greatest potential.