PCA Articles

Becoming a Voice in the Industry to stand out.

Making a Great Name in the Industry

In an industry full of colorful personalities, and creative ways of doing business, how do you stand out? Charles Boston with AH Painting joins us to discuss how to make a great name for your company while separating yourself from the “hobbyists” who may compromise the reputation of exceptional companies.

Check out some of his top advice for standing out:

Be Detailed

Make your client interactions more meaningful by being specific about the products you plan on using and share how you will approach requests step-by-step until completion.

Be Transparent

Everyone makes mistakes. Don’t promise clients everything will be perfect. Instead, be honest and transparent about errors made. 

Align Yourself with Trusted Resources

Being involved with an association like PCA is a key resource when communicating trust with your customers and your team. Let them know you’re backed by the only association dedicated to the success of painting contractors. PCA members have access to a network of contractors and the resources they need to stand out. Not a PCA member yet? Click here to join today.  

Invest in Training and Product Knowledge

Take time to educate your employees and customers about your products and services. This will make sure they are invested with you and understand your expertise in the industry. 

Find out more about how to make a great name for your company by listening to the full podcast here.