PCA Articles

Solving Challenges in Commercial Marketing

Solving Challenges in Commercial Marketing

In this time of uncertainty, businesses might be questioning what the most effective ways to market themselves are, especially when they don’t have the crew that they usually do. Dave Scaturro from Alpine Painting in New Jersey shares his recipe for success when it comes to marketing yourself in the midst of rapid economic changes. 

Identify Who Your Target Market Is

As beneficial as it seems, we cannot target everybody. Instead of going after the masses, go after a solid group of potential customers and incorporate them into your online strategy. Take some time to evaluate or re-evaluate who your ideal customers are. 

Maintain a Responsive Website

Having a responsive website can help you get noticed by Google’s search engine. Make sure that your website is SEO friendly and that it can be viewed properly on a variety of mediums. A great way to start is by aligning yourself with a website designer who can help meet your goals. 

Consistently Create Quality Content

Being consistent is important for creating and maintaining your digital following. Whether it’s a blog or social media posts, make sure you’re pushing out content that informs your customers and prospects on what is happening with your business and how it applies to them. 

Find out more about how to market your business successfully on the PaintED Podcast Channel.