How to Take Professional Photos of Your Work and Why it Matters for Painters
You’ve done the high quality work, now it’s time to make sure the images you capture reflect that! Whether it’s content for your website, Facebook Business Page, Google My Business Listing or physical advertising materials, it’s crucial to have photos that demonstrate your best work and help potential clients feel comfortable hiring you. Studies have…
Read MorePaintCare, the Legislative Process, and How Painting Contractors Benefit
PaintCare is the nonprofit organization that plans and operates paint stewardship programs in states that pass paint stewardship laws. We are a supporting sponsor of PCA and work closely together to share how painting contractors benefit from the PaintCare program. Recently, PaintCare collaborated with PCA and hosted a webinar geared toward painting contractors who were…
Read MoreWhy Customer Reviews Can’t be an Afterthought in 2021
If you promote your business on Yelp, Google, Facebook, or HomeAdvisor, you probably ask for customer reviews to fill out your business profile. Nice to have more reviews, right? It may have been a nice stamp of approval in the past. But today, online customer reviews play a much broader role in how customers find…
Read MorePaintCare Reduces Restrictions on Paint Recycling Initiative for Painting Contractors
Painting contractors, property managers, and others with large amounts of leftover architectural paint are eligible to receive a free pickup service from PaintCare! This service is called a large volume pickup (LVP) and is available to individuals with 100 gallons or more of paint. Learn more online here. PaintCare is the nonprofit organization that plans…
Read MoreOffer Focused Funnels- How To Get Customers On Your Schedule
Need to get customers in your door or get your schedule filled fast? Create an offer-focused funnel to target your ideal customer with a compelling offer to get them in your doors or on your schedule! So what is an offer-based funnel? It consists of the following: The Offer Lead Conversion The Nurture Transformation The…
Read MoreHow Do You Transition Employee Painters Into Project Managers?
Many paint contractors have a difficult time getting their best painters fully out of the field and into management. Often you try to slowly shift them into the management role doing maybe 70% management but they can’t help but spend 30% of their time still in production. This split time can be difficult for the…
Read More3 Biggest SEO Mistakes Painting Contractors Make With Their Website
As a painting contractor, you want your website to do two major jobs for you – get you found online and get potential customers to give you a call or fill out a form. Your website should be one of your major sources of lead generation. In order to get you found online, your website…
Read MoreCareer and Shellac with Robert Chickey: ZK Live
Enhancing surfaces through art & science. This was always a mission of Robert Chickey at Bespoke-Finish. Today Robert is on the show to talk about the beauty of shellac and his career in a nutshell. Here is ZK Live.
Read MoreGreat Craftsmen with Chris Ermides: ZK Live
Editor, producer, and podcast host Chris Ermides, speaks of his experience working with ‘This Old House.’ Chris joins Zack this week to chat about what makes a good craftsman, how to get young people interested in the trades, and how spending on quality may save you money in the long run. PCA: pcapainted.org ZK Painting:…
Read MoreWhetstone Workshop: ZK Live
Isaac and Maria from Whetstone Workshop were on ZK Live this week and discussed their process and strategy regarding their high standard, high-quality output. The two share and show what a successful craftsman’s headspace should look like. PCA: www.pcapainted.org Whetstone Workshop: www.whetstoneworkshop.com/about ZK Painting: http://zkpainting.com
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