Organic Marketing: How to Utilize Your Previous Happy Customers to Grow Your Business
One of the toughest parts of growing a painting company is wearing multiple hats at the same time. It’s easy for one thing to consume your time and energy and put the other 6 or 7 on the backburner until it’s too late. Imagine if you could have a steady pipeline of referrals from your…
Read MorePreserving Your Business Legacy
Small businesses have been the cornerstone of our country for hundreds of years. There is an estimated 32.5M small businesses in the U.S. alone. However, only 33% of those will make it to the second generation, and only 15% make it to the third. As a small business owner, you may have a strong emotional…
Read MorePCA’s EXPO Convention is Back and Better Than Ever!
Since 1884, the Painting Contractors Association (PCA) has been devoted to elevating the image and ethics of the painting community. With this goal in mind, PCA is happy to hold its yearly EXPO convention as it represents how the association builds a culture of excellence in the trade. The national EXPO convention brings together professionals…
Read MoreLead Conversion For Home Service Companies
As the home service industry continues to grow, competition stiffens. Home service companies must develop digital marketing strategies that work for them by converting leads to purchases. While every business leader in the home service industry understands the potential of digital marketing in improving sales, only a few have realized the actual benefits of this…
Read MoreMarketing for Painters: Growing Your Painting Business
As the owner of a paint business, you probably spend a lot of time thinking about how to grow it. Marketing your business may seem like a whole additional job and that can be overwhelming. It doesn’t have to be. By choosing a few strategies wisely and executing them consistently, you can gain a constant…
Read MorePREP & PROTECT WORKSHOP
On November 18, 2022, PCA and ALL IN Painting hosted an interactive skills training, in conjunction with industry partners Sherwin-Williams & 3M. Attendees were able to put theory into practice, because the all-day workshop was split between classroom-style presentations, guided demonstrations by industry experts and hands-on skill training. The instruction included videos from PCA’s Painter…
Read MoreAre You at Risk When You Sponsor a 401(k) Plan? | Bonus: Printable Checklist
Here’s a short story: A growing painting contracting business with 20 employees in a metropolitan area in the U.S. decides to start a 401(k) plan. The business owner would like a retirement plan that will benefit all employees (including himself). He wants to help everyone prepare for their retirements. He also wants to provide incentives…
Read MorePPG Webinar: Tips, Tools, and Trends for Interior Design
Choosing a paint color is a stressful activity for most clients. The process can take quite a bit of time and even delay the job, creating unneeded tension between you and your client. In collaboration with PCA, PPG design and color experts Michelle Snyder and Jennifer Norris conducted a webinar to educate viewers on the…
Read MoreRight Product, Right Place, Right Time: PPG Delivers Convenience to Pros with Launch of New App Index
Digital usage across industries first fueled by the pandemic, continues to accelerate; the paint industry and the professional (Pro) painter are no exceptions to this trend. Pros are looking for capabilities that deliver more flexibility, more frequently. PPG offers the value proposition of “right product, right place, right time” to its Pro customers, and has…
Read MoreSurfPrep Sanding Master Class
Master Class – A Valuable Resource for Painting Contractors This past summer, Nick Slavik held a Master Class to educate business owners who wish to increase their bottom line. One of PCA’s industry partners, SurfPrep Sanding, demonstrated their commitment to improving the lives of industry professionals by sponsoring the event. Nick Slavik, master craftsperson for…
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